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Wash, hull, and slice strawberries. Crush lightly with a potato masher or fork.
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Place crushed strawberries in a large bowl and stir in sugar. Let sit 10 minutes.
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Transfer mixture to a large saucepan or stockpot. Stir in lemon juice.
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Bring to a full rolling boil over medium-high heat, stirring frequently.
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Continue boiling 20–35 minutes, stirring often, until jam thickens.
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Test by placing a spoonful on a chilled plate. If it wrinkles when pushed, it is ready.
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Skim foam from the top if needed.
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Ladle hot jam into sterilized jars, leaving 1/4 inch headspace.
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Wipe rims clean and apply lids.
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Process jars in a boiling water bath for 10 minutes, or refrigerate instead.